Outer
A self-initiated 3D furniture campaign concept inspired by Outer, the outdoor furniture brand. This is personal portfolio work, not a commissioned, affiliated, or endorsed campaign.
Market the product before the product exists.
Products often need launch advertising before a production-ready SKU is available. Waiting for manufacturing and a physical photoshoot can hold up the campaign. 3D product visualization can show a product before it is physically produced, helping a brand prepare launch advertising earlier.
Make customization fun to explore.
For social media, product options need more than a feature list. A playful animation can make customization more engaging, show how a product can change, and give people a fun way to explore it.
This personal concept takes inspiration from Outer's focus on outdoor furniture and bringing people closer to nature and one another. It is an independent creative exploration, not official Outer advertising. Read Outer's own story.
Pre-launch campaign film
A product often needs advertising before a production-ready SKU exists. This personal concept explores how 3D product visualization can present a design before it is physically produced, giving a brand a launch-ready campaign film without waiting for product photography.
Customization animation
Customizable products can be difficult to communicate in a single still. This short, playful animation explores how 3D can bring product options to life in an engaging format made for social media.
Campaign stills
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